Overview

• IP in a website

• Contracting via the Internet

• Selling goods and services

• Consumer terms – what do they need to 

contain?

• User generated content – liability and 

defences

• Data, privacy and marketing

• Advertising - guidelines

Bill is a 3rd year computer science student with 

an obsession with the boyband “One 

Dimension”.

• He designs and sets up a website where One 

Dimension fans can connect.

• There is the facility for fans to set up their own 

profile on the site, and privately message each 

other.

• Bill also decides to recoup some of his set-up 

costs for the site by selling One Dimension 

merchandise. 

• As the site grows, Bill would like to further 

increase his revenue by selling advertising on 

the site.

• Copyright 

• Trade marks

• Design rights/“look and feel”

• Domain name

• Patents?

Basics of contract law

• Offer

• Acceptance

• Consideration

• Intention to create legal relations

• The website provider will want to structure its site as 

an “invitation to treat” (not capable of acceptance) 

and ensure the user is the party making an offer